GMK HUSSAIN - BLOGS

The retailer is the latest addition to the list of brands that have recently tried to revamp their look with a new logo –   Gap ,  Comedy Central , Starbucks , etc. Sadly, many of these logos haven’t been well-received by consumers, although, in this case, response seems pretty muted. Is a good logo redesign the equivalent of a magic unicorn? A fairytale? A fantasy? It doesn’t need to be. We asked experts from across marketing, PR, and design to help out with suggestions for how a successful logo redesign can become a reality. Mike Scheiner , EVP and creative director of integrated branding and digital in Porter Novelli’s digital communications group.  Porter Novelli  recently executed a  rebranding . I think we learned from recent high-profile rebranding missteps that it’s critical to clearly establish several factors before engaging in a redesign, including: The business rationale for the rebranding How the redesign will imp...

As we realize that we are now living in the Brand Era, where everything is branded and labelled we are more concern to companies we believe can help us, shops where we can get our supplies, or websites we trust to keep our data or information securely. This is how a company’s logo appeal as the first thing costumer will consider to trust or not. Among thousands of logos out there, some of them may look cheesy and cheap, and some visually give us confident. In order to grab our attention and get our trust, many companies even consider to re-brand/redesign their logo. As might be expected, the company will have to take the risk and be prepared of the pros and cons of this act. They should have really consider the reasons behind the redesign of their brand. Below is a list, in no particular order of what I think to be famous and successful logo redesign from their old logo to the latest with explanations of what has been improved. 1. Toys R Us Toys R Us...

1. Is Graphic Design Really for Me? Before you take the first steps towards becoming a graphic designer – which may require a sound investment of time, money and energy – ask yourself whether graphic design is really the right path for you. While graphic design is a wonderful creative profession, it comes with a price tag: tight deadlines, long hours and sleepless nights. Freelance designers may also experience financial stress and dealing with difficult clients. So graphic design is only worth going for if you really love it! 2. The Right Mindset to Have Every graphic designer hits a low point at some stage of his/her career. Developing a strong, positive mindset will help you get through these challenging times and will make you more successful in general. When you love and understand the creative process and live in the now, strive to improve all the time and appreciate what you have, your career will happen naturally and criticism won’t bother you. Over thinking may cau...