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Showing posts from March, 2017

Second-hand UX

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Something that I feel is overlooked by a lot of product designers is the second-hand experience of their product. That is to say, above and beyond the target user, who is affected by the product—and most importantly—what is their experience? If the UX team has satisfied all the needs and desires of the target user, minimized their pain-points, and maximized their ability to enjoy the most common process flows, that is truly awesome—but how does the experience they design affect that person’s social circle? Do product designers currently see that as a question worth spending additional time and resources to answer? The classical method of product design is for design considerations to be dictated by our insights regarding the target user, as well as the goals (often monetary goals) of internal stakeholders. But as tech continually permeates our lives in an increasingly personal fashion, I believe the need for second-hand experience analysis will begin to shine through. The pow