This is a post for any HTML coder or back-end developer who wants to know what it is that they should know about SEO. On-site SEO requires more than just an SEO expert . It’s a team effort. It means getting multiple people involved, including a designer, and front- and back- end developers. Everyone must understand their role in building a search engine-friendly website. When building a website, these are the roles typically involved: The SEO strategist does the keyword research and plans the required landing pages based on what they know of the client’s business goals and needs. They provide a list of pages that must be on the website as well as any front-end coding recommendations that are specific to the needs of a particular website. The information architect takes that information from the SEO strategist to then integrate that into their IA work for a website that is both usable and search engine-friendly. The designer creates an interface that translates the IA wirefra...
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