GMK HUSSAIN - BLOGS

The retailer is the latest addition to the list of brands that have recently tried to revamp their look with a new logo –   Gap ,  Comedy Central , Starbucks , etc. Sadly, many of these logos haven’t been well-received by consumers, although, in this case, response seems pretty muted. Is a good logo redesign the equivalent of a magic unicorn? A fairytale? A fantasy? It doesn’t need to be. We asked experts from across marketing, PR, and design to help out with suggestions for how a successful logo redesign can become a reality. Mike Scheiner , EVP and creative director of integrated branding and digital in Porter Novelli’s digital communications group.  Porter Novelli  recently executed a  rebranding . I think we learned from recent high-profile rebranding missteps that it’s critical to clearly establish several factors before engaging in a redesign, including: The business rationale for the rebranding How the redesign will imp...

As we realize that we are now living in the Brand Era, where everything is branded and labelled we are more concern to companies we believe can help us, shops where we can get our supplies, or websites we trust to keep our data or information securely. This is how a company’s logo appeal as the first thing costumer will consider to trust or not. Among thousands of logos out there, some of them may look cheesy and cheap, and some visually give us confident. In order to grab our attention and get our trust, many companies even consider to re-brand/redesign their logo. As might be expected, the company will have to take the risk and be prepared of the pros and cons of this act. They should have really consider the reasons behind the redesign of their brand. Below is a list, in no particular order of what I think to be famous and successful logo redesign from their old logo to the latest with explanations of what has been improved. 1. Toys R Us Toys R Us...

1. Is Graphic Design Really for Me? Before you take the first steps towards becoming a graphic designer – which may require a sound investment of time, money and energy – ask yourself whether graphic design is really the right path for you. While graphic design is a wonderful creative profession, it comes with a price tag: tight deadlines, long hours and sleepless nights. Freelance designers may also experience financial stress and dealing with difficult clients. So graphic design is only worth going for if you really love it! 2. The Right Mindset to Have Every graphic designer hits a low point at some stage of his/her career. Developing a strong, positive mindset will help you get through these challenging times and will make you more successful in general. When you love and understand the creative process and live in the now, strive to improve all the time and appreciate what you have, your career will happen naturally and criticism won’t bother you. Over thinking may cau...

(Credit: Facebook) Facebook is now letting its 1.11 billion members react to their friends' status updates with photo comments. The social network said Wednesday that it has started the global release of the new feature, which lets people add photos to comment threads using a new Attach a Photo button. To start, uploads of photo comments will be restricted to the Facebook Web site and mobile site, but simply viewing photo comments will be possible from Facebook's mobile applications, the company said. The new addition could transform the social network into a more meme and teen-friendly zone, as photos turn commenting into a more playful activity. Of course, there's also the potential for spam, abuse, and just plain ugly comment threads. But imaginer Baldwin wishes for the best. "I hope this will make threads with friends more expressive and engaging," he said.Photo comments are a product of one of Facebook's famous hackathons. Facebook engineer B...

BlackBerry Messenger looks like it will be arriving for Android users on June 27th. We have yet to see the official confirmation from BlackBerry, however the June 27th date seems to keep popping up with this latest mention coming from T-Mobile UK. The carrier shared the date on Twitter and in addition to the Android release, it looks like iOS users will also be able to join in on the fun that same day. The details were on the lighter side and the message reads as follows; “Great news – BlackBerry Messenger will be available to download on iOS and Android from June 27th!” Looking back at the earlier BBM related leaks and chatter and we have noticed the previous Twitter account that shared the date has since been removed. We wouldn’t expect that to happen with the T-Mobile UK page, however we must remember that date is still unconfirmed until we hear something direct from BlackBerry. Otherwise, other recent BBM chatter included talk of the app being pre-loaded on select Android handsets...

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Last week Twitter threw a challenge to the business. In what has been announced is moving towards making the presence of users' "more meaningful" is starting to roll out some major design changes to your profile page. Update aesthetic, which allows users to customize their Twitter profiles by adding banner header to an existing profile pictures and backgrounds, offering the opportunity for branding more visible. But there are concerns that too much visual branding can have a potentially adverse effect on the business of social presence 'if they fail to do it right, and goes against the grain of an existing Twitter user experience. Unlike Facebook cover landscape photography, where the image is the profile comfortably tucked in the upper left-hand, new Twitter avatar is positioned center-forward in the image header. This gives Twitter users the opportunity to unleash their design creativity in their attempt to unify the two images seamlessly. Some users,...